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Mast Appeal

Issue: 
June 2009

The couple who made Mast General a nostalgic icon reflect on the Valle Crucis store that inspired it all

Photographs by: 
Matt Rose
Today on the back porch where visitors kick back.
The reopening of the Post Office reinstated the 28691 zip code.
Bill Mast, Howard Mast, Ann Mast, Lucy Olsen, and H.W. Mast in front of the store.
The shop around 1910.
John and Faye Cooper in front of the Mast General Store in Valle Crucis when the doors opened in 1980.
Faye Cooper points out that the roofline, with its bumps and pitches, creates the illusion of the letters M, A, S, T.